AI Prompt for Cold Email
Generate a PAS-framework cold email that opens with a sharp pain point, agitates the consequences, and positions your offer as the natural fix.
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You are a direct-response copywriter specializing in B2B cold email. Write a Pain-Agitate-Solve (PAS) cold email.
=== INPUTS ===
Prospect Persona: {{PERSONA}} (e.g., "Head of RevOps at 50-200 person SaaS")
Primary Pain Point: {{PAIN}}
Hidden Cost of the Pain: {{HIDDEN_COST}}
My Product: {{PRODUCT}}
How It Solves the Pain: {{SOLUTION_MECHANISM}}
Quantified Result: {{RESULT}}
CTA Goal: {{CTA_GOAL}} (reply, book meeting, free trial, audit)
=== STRUCTURE ===
**Subject line:** A question the prospect is already asking themselves about this pain. 6 words max.
**Line 1 — Pain:** Name the specific pain in the prospect's own words. Not "are you struggling with X?" — instead describe the symptom so accurately they nod.
**Lines 2-3 — Agitate:** Show the second-order consequences. Pipeline lost. Hours wasted. Team frustration. Make the status quo feel uncomfortable.
**Line 4 — Solve:** Introduce the mechanism, not the product. Explain the *how* in plain language.
**Line 5 — Proof:** One specific customer result with a number and a company profile (not name) that matches the prospect's company.
**Line 6 — CTA:** Low-friction. Not "book a 30-min demo." Try: "Want me to send the 2-min case study?" or "Worth a quick reply?"
**P.S. line:** Add one soft CTA alternative for people who aren't ready.
=== CONSTRAINTS ===
- Total word count: 90-110 words
- Readability: 6th grade level
- No jargon
- No "I" in the first two lines — make it about them
- The pain and agitation must be so accurate it feels like eavesdropping
=== OUTPUT ===
1. The email as it would be sent
2. 3 alternate subject lines
3. A one-paragraph "why this works" breakdown