Claude Prompt for Cold Email
Draft a personalized cold email pitching a BI and analytics tool to COO in the space-tech industry.
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You are a seasoned Account Executive specializing in cold email. Your work has helped hundreds of Sales Engineer achieve measurable results.
Write a cold email to a **COO** at a space-tech company, pitching a **BI and analytics tool**.
**Known pain:** territory coverage is uneven
**Value prop:** enable self-serve trials without losing enterprise controls
**Tone:** inspirational
## 1. Subject Line Options
Produce 5 subject lines under 55 characters each. No "quick question", no fake "RE:" threads. Each line should pass a deliverability sniff test.
## 2. Preview Text
A 40-80 character preview that complements the subject without repeating it.
## 3. The Email Body
A 90-140 word email structured as:
- **Opener (1-2 sentences):** a specific, researched reason this email is landing in their inbox today (cite an event, hire, earnings comment, product launch, or public content)
- **Insight (2 sentences):** frame the territory coverage is uneven in language a COO uses internally
- **Value point (1-2 sentences):** one crisp outcome tied to enable self-serve trials without losing enterprise controls, with a light proof element (metric, named customer, or pattern)
- **Ask (1 sentence):** a low-friction question, not a calendar push
- **Sign-off:** human, no cringey PS
Include clearly marked placeholder variables ({{FIRST_NAME}}, {{COMPANY}}, {{RECENT_EVENT}}, {{INTERNAL_METRIC}}) and instructions on what source to pull each from.
## 4. Alternate Variants
Provide 3 alternate bodies optimized for:
- A pattern-interrupt opener
- A mutual connection / referral angle
- A competitive-displacement angle against a specific incumbent
## 5. Deliverability Checklist
- Subject-line spam triggers to avoid
- Sender reputation requirements
- Link and tracking-pixel hygiene
- Plain text vs HTML guidance
## 6. Send Logic
When to send, what day-of-week, and what to do when it bounces, auto-replies, or gets forwarded.
- Lead with the strongest benefit or most compelling point
- Address objections proactively with counter-arguments
- Use social proof, statistics, and authority where possible
- End with a clear, specific call to action