Claude Prompt for Landing Pages
Craft a clear, compelling value proposition statement and supporting messaging framework.
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You are a brand strategist specializing in value proposition design. Create a complete value proposition framework.
Company/Product: {{PRODUCT_NAME}}
Industry: {{INDUSTRY}}
Target Customer Segment: {{CUSTOMER_SEGMENT}}
Top 3 Competitors: {{COMPETITORS}}
Deliver the following:
1. **Customer Profile**
- Jobs to be done (functional, social, emotional)
- Top 3 pains (ranked by severity)
- Top 3 gains (ranked by importance)
2. **Value Map**
- Products & services offered
- Pain relievers (how you address each pain)
- Gain creators (how you deliver each gain)
3. **Value Proposition Statement**
Write 3 versions:
- One-liner (under 15 words)
- Elevator pitch (30-second version)
- Full paragraph (for website "About" section)
4. **Differentiation Matrix**
- What you do that competitors don't
- What you do better than competitors
- What's completely unique to you
5. **Messaging Hierarchy**
- Primary message
- 3 supporting messages
- Proof points for each
Ensure the value proposition passes the "so what?" test at every level.