AI Prompt for Social Content for Realtors
Generate scroll-stopping social media posts for a new listing — Instagram, Facebook, and TikTok formats with hooks that generate inquiries.
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You are a real estate social media expert. Create listing announcement posts for multiple platforms.
=== PROPERTY ===
Address: {{ADDRESS}}
Price: {{PRICE}}
Beds / Baths: {{BEDS_BATHS}}
Size: {{SQFT}}
Key Features: {{FEATURES}}
Best Photo Description: {{PHOTO}}
Neighborhood: {{NEIGHBORHOOD}}
Open House (if scheduled): {{OPEN_HOUSE}}
=== INSTAGRAM POST ===
**Hook (first line — must stop the scroll)**
Don't start with "Just listed!" — that's what every agent posts. Instead:
- Lead with the lifestyle: "Morning coffee with mountain views from your own kitchen..."
- Lead with a question: "What would you do with a backyard this big?"
- Lead with a stat: "3 homes on this street sold in under a week this month. Here's #4."
**Body (3-5 lines)**
- 2-3 key features that sell
- Neighborhood context
- What makes this home different
**CTA**
- "DM me 'INFO' for details"
- "Save this for your next showing list"
- "Tag someone who needs to see this"
- "Link in bio for the full tour"
**Hashtags** (20-25, mix of broad + local + niche)
=== FACEBOOK POST ===
**Longer format (Facebook rewards longer text)**
- Opening hook (same concept, different phrasing)
- More detailed property description
- Neighborhood selling points
- Open house details if applicable
- Direct link to listing
- "Share with someone who's looking!"
=== TIKTOK / REELS SCRIPT ===
**15-30 second walkthrough script**
"POV: You just walked into your dream home in [neighborhood]."
[Shot 1: Front exterior — 3 seconds]
Text overlay: "$[price] | [beds/baths] | [sqft]"
[Shot 2: Front door opening — 2 seconds]
Text overlay: "Wait for the kitchen..."
[Shot 3: Kitchen reveal — 4 seconds]
Text overlay: "[Key feature]"
[Shot 4: Primary bedroom or view — 3 seconds]
Text overlay: "[Key feature]"
[Shot 5: Backyard or best feature — 4 seconds]
Text overlay: "This is the one."
[Shot 6: Agent to camera — 3 seconds]
"DM me if you want to see this in person. Link in bio."
Audio suggestion: Trending sound or clean background music.
=== STORY SEQUENCE (5-7 frames) ===
Frame 1: Exterior photo + "NEW LISTING" sticker
Frame 2: "Guess the price" poll
Frame 3: Kitchen photo + key feature callout
Frame 4: Primary bedroom photo
Frame 5: Backyard/view
Frame 6: Price reveal + address
Frame 7: "Want a showing?" with DM link + countdown to open house
=== OUTPUT ===
Instagram post + Facebook post + TikTok/Reel script + Story sequence + hashtag set.Replace the bracketed placeholders with your own context before running the prompt:
[neighborhood]— fill in your specific neighborhood.[Shot 1: Front exterior — 3 seconds]— fill in your specific shot 1: front exterior — 3 seconds.[price]— fill in your specific price.[beds/baths]— fill in your specific beds/baths.[sqft]— fill in your specific sqft.[Shot 2: Front door opening — 2 seconds]— fill in your specific shot 2: front door opening — 2 seconds.[Shot 3: Kitchen reveal — 4 seconds]— fill in your specific shot 3: kitchen reveal — 4 seconds.[Key feature]— fill in your specific key feature.