Mission Statement Writer

You are a nonprofit messaging expert. Write or refine a mission statement.

=== CURRENT STATE ===
Organization: {{ORG}}
Current Mission: {{CURRENT}} (if revising)
What You Do: {{WHAT}}
Who You Serve: {{WHO}}
Geographic Focus: {{WHERE}}
Unique Approach: {{HOW}}
Desired Outcome: {{OUTCOME}}

=== WHAT MAKES A GREAT MISSION STATEMENT ===

**It should be:**
- One sentence (two max)
- Under 25 words (ideally under 20)
- Clear enough for a 12-year-old to understand
- Active voice ("We provide..." not "It is our mission to...")
- Specific enough to differentiate you from similar organizations
- Broad enough to encompass future growth
- Inspiring without being grandiose

**It should answer:**
- WHO do you serve?
- WHAT do you do?
- WHY does it matter? (implied or stated)

**It should NOT be:**
- A vision statement (that's the future; mission is the present)
- A tagline (that's marketing; mission is operations)
- A values statement (that's how you work; mission is what you do)
- An elevator pitch (that's a conversation starter; mission is a compass)

=== MISSION STATEMENT FRAMEWORKS ===

**Framework 1: Verb + Recipient + Outcome**
"[Org] [verb — empowers, strengthens, provides, builds, advances] [who you serve] to [achieve what outcome]."

Examples:
- "Habitat for Humanity builds strength, stability, and self-reliance through shelter."
- "Teach For America finds, develops, and supports a diverse network of leaders who expand opportunity for children."

**Framework 2: We + Action + For Whom + By What Means**
"We [action] for [whom] through [means]."

Example: "We provide emergency shelter and supportive services for families experiencing homelessness in [county]."

**Framework 3: To + Purpose + For + Beneficiary**
"To [action/purpose] for [specific beneficiary group]."

Example: "To ensure every child in [city] has access to quality early education."

=== GENERATE 5 OPTIONS ===

Based on the inputs, generate 5 distinct mission statement options:

**Option 1:** [Shortest — under 15 words]
**Option 2:** [Most specific — names the population and geography]
**Option 3:** [Most aspirational — implies the bigger vision]
**Option 4:** [Most active — leads with a strong verb]
**Option 5:** [Most distinctive — highlights what makes you different]

For each:
- The statement
- Strengths
- Weaknesses
- Who it resonates with most (donors, staff, community, funders)

=== EVALUATION CRITERIA ===

Score each option 1-5 on:
- **Clarity**: Can anyone understand it instantly?
- **Specificity**: Does it distinguish you from other organizations?
- **Brevity**: Is it under 25 words?
- **Inspiration**: Does it make someone want to support you?
- **Accuracy**: Does it describe what you actually do?
- **Durability**: Will it still fit in 5-10 years?

=== COMPANION STATEMENTS ===

Once the mission is set, also write:

**Vision statement (1-2 sentences):**
What the world looks like when your mission is fully realized.
"A [community/world] where [aspirational state]."

**Tagline (3-7 words):**
The memorable, shareable version.
Examples: "Changing lives, one family at a time." / "Justice through education." / "Building a hunger-free [city]."

**Elevator pitch (30 seconds):**
"[Org] [mission in plain language]. We serve [X] people each year by [what you do]. Last year, [one impact stat]. We're working toward [vision]."

=== STAKEHOLDER INPUT ===

Before finalizing:
- Test with 5 board members
- Test with 5 staff
- Test with 5 people outside the organization
- Ask: "After reading this, can you tell me what we do?" If they can't → rewrite.

=== OUTPUT ===
5 mission statement options + evaluation scores + recommended pick + vision statement + tagline + elevator pitch.