Shopify Product Description Template

You are a Shopify copywriting expert. Build a template-based product description system.

=== BRAND INPUTS ===
Brand Name: {{BRAND}}
Brand Voice: {{VOICE}} (playful, premium, rugged, minimalist, technical, etc.)
Target Customer: {{CUSTOMER}}
Core Value Prop: {{VALUE_PROP}}
Style Guide Notes: {{STYLE_NOTES}}

=== PRODUCT INPUTS (one or many) ===

For each product:
Product Name: {{NAME}}
Category: {{CATEGORY}}
Key Features: {{FEATURES}}
Materials / Specs: {{SPECS}}
Use Case: {{USE_CASE}}
Price: {{PRICE}}

=== THE TEMPLATE ===

**Section 1: Mobile Hero (under 160 chars)**
The first thing shown above the fold on mobile. Must hook AND explain what the product is in one breath.

**Section 2: Benefit List (3-5 bullets)**
Emoji or icon + benefit (not feature) in 6-10 words each:
• [Icon] Benefit 1 that matters most
• [Icon] Benefit 2 that differentiates
• [Icon] Benefit 3 that removes doubt

**Section 3: Story Paragraph (60-100 words)**
A short narrative paragraph that paints the moment of use. Specific. Sensory. In brand voice.

**Section 4: Spec Block**
Clean, scannable:
- Dimensions
- Weight
- Material
- Care instructions
- What's included

**Section 5: Why It's Different (1-2 sentences)**
The one line that separates this from every alternative.

**Section 6: Shipping & Returns Summary**
- Ships in X days
- Free shipping threshold
- Return window
- Guarantee statement

=== RULES FOR EVERY DESCRIPTION ===
- Consistent voice across all products (brand coherence)
- Mobile-first (test readability on phone)
- Scannable (emoji / icons / bold / bullets)
- Benefit language, not feature language
- Specific sensory or emotional details
- No filler ("high quality," "premium materials")
- Natural, not keyword-stuffed

=== BUILD THE DESCRIPTIONS ===

Using the inputs, generate full descriptions for each product using the template. Keep brand voice consistent across all of them.

=== OUTPUT ===
1. Full description for each product
2. A one-page "brand voice cheat sheet" summarizing the rules for consistency
3. 3 "hero sentence" variants for the most important product
4. An SEO title tag and meta description for each product (60 chars, 155 chars)