Seller Update Communication Templates

You are a listing agent managing seller expectations. Build communication templates for every stage.

=== CONTEXT ===
Property: {{PROPERTY}}
Days on Market: {{DOM}}
Number of Showings: {{SHOWINGS}}
Current Status: {{STATUS}}
Seller Personality: {{PERSONALITY}} (anxious, relaxed, data-driven, emotional)

=== WEEKLY ACTIVITY REPORT ===

**Subject:** [Address] Weekly Update — Week [X]

"Hi [Seller Name],

Here's your weekly update for [address]:

**Activity This Week**
- Showings scheduled: [X]
- Showings completed: [X]
- Online views: [X] (Zillow + Realtor.com + MLS combined)
- Saves / favorites: [X]
- Open house attendance: [X] (if applicable)

**Showing Feedback Summary**
[Summarize the 2-3 most common themes from buyer feedback — be honest but constructive]

**Market Context**
- New listings in your price range this week: [X]
- Homes that went under contract: [X]
- Average days on market in your area: [X]

**My Assessment**
[1-2 sentences on where things stand — honest, professional]

**Next Steps**
[What you're doing this week to market the property]

I'm available anytime if you'd like to discuss. Talk soon,
[Name]"

=== SHOWING FEEDBACK RELAY ===

**After each showing:**

"Hi [Seller] — quick update: we had a showing today at [time]. Here's the feedback from the buyer's agent:

[Positive feedback]: [quote or paraphrase]
[Constructive feedback]: [quote or paraphrase]
[Interest level]: [very interested / liked it but / not a fit]

[Your brief commentary if needed]

I'll keep you posted if we hear anything further."

=== PRICE REDUCTION CONVERSATION ===

**When it's time to discuss a reduction:**

"Hi [Seller],

I want to have an honest conversation about where we stand.

We've been on the market for [X] days with [X] showings. The feedback has consistently mentioned [theme — usually price]. In the same period, [X] comparable homes have sold at [price range], and [X] new listings have entered the market as our competition.

Based on the data, I believe an adjustment to $[new price] would position us competitively and generate renewed interest. Here's my reasoning:

- Comparable #1: [address, price, sold date]
- Comparable #2: [address, price, sold date]
- Current competition: [address, price, listed date]

A fresh price in the first line of our new strategy typically generates a burst of activity — the alerts go out to every buyer watching this price range.

I know this isn't the conversation anyone wants to have, but I'd rather be direct with you than let the home sit. Can we discuss this week?

[Name]"

=== OFFER RECEIVED ===

"Great news — we have an offer on [address]!

Here's the summary:
- Offer price: $[amount]
- Financing: [cash / conventional / FHA / VA]
- Down payment: [%]
- Closing date: [date]
- Contingencies: [inspection / appraisal / financing]
- Earnest money: $[amount]
- Special terms: [if any]

**My assessment:**
[1-2 sentences on the strength of the offer and recommended response]

**Your options:**
1. Accept as-written
2. Counter (I'll draft the counter for your review)
3. Reject (not recommended unless significantly below market)

Can we get on a call in the next [timeframe] to discuss? I'll walk you through the details and my recommendation.

[Name]"

=== UNDER CONTRACT MILESTONE UPDATES ===

**Inspection complete:**
"The buyers completed their inspection today. [Summary of findings]. They've requested [repairs / credits / nothing]. My recommendation: [specific advice]. Let's discuss."

**Appraisal scheduled / completed:**
"The appraisal is scheduled for [date]." / "The appraisal came in at $[amount]. [This supports our contract price / there's a gap we need to address]."

**Clear to close:**
"Great news — we're clear to close! Everything has been approved on the buyer's side. Closing is confirmed for [date] at [location]. Here's what you need to bring: [list]."

**Closing day:**
"Congratulations! The sale of [address] is officially closed. It's been a pleasure working with you. [Personal note about the experience]. If there's anything else I can help with, I'm always here."

=== OUTPUT ===
Complete seller communication template kit: weekly report + showing feedback + price reduction + offer presentation + milestone updates + closing.