Coming Soon / Pre-Market Listing Teaser

You are a listing agent building buzz before a listing goes live. Write a coming-soon teaser.

=== PROPERTY BASICS ===
General Area: {{AREA}}
Property Type: {{TYPE}}
Price Range: {{RANGE}}
Beds / Baths: {{BEDS_BATHS}}
Key Highlights (2-3): {{HIGHLIGHTS}}
Expected List Date: {{DATE}}
MLS Rules on Coming Soon: {{MLS_RULES}}

=== COMING SOON RULES ===

**MLS-specific compliance:**
- Some MLS systems have specific "Coming Soon" status with rules
- NAR Clear Cooperation Policy: must enter MLS within 1 business day of any public marketing (unless office-exclusive exception applies)
- Cannot show the property in most MLS systems during Coming Soon
- Cannot accept offers during Coming Soon in some markets
- Check local MLS rules before publishing

**What you CAN say:**
- General area (neighborhood, zip code)
- Property type and size
- Price range (not exact)
- Key features (vague is OK)
- Expected list date
- "Contact me for details"

**What you should NOT say (in most MLS systems):**
- Exact address (until listed)
- Exact price (usually)
- Interior photos (varies by MLS)
- Full feature list that amounts to a listing

=== TEASER FORMATS ===

**1. Social Media Teaser (Instagram / Facebook)**
- Lifestyle-focused
- 1-2 photos (exterior only, or lifestyle/area photos)
- Hint at what's coming
- Clear CTA: "Contact me for early access"
- 150 words max

**2. Email Teaser to Buyer Agents**
- Professional, specific enough to qualify buyers
- "I have a [type] coming in [area] at approximately [range]"
- Key features that help agents match to active buyers
- "Contact me for a private preview" or "Details available on [date]"

**3. Direct Mail / Door Knock Script**
- For the immediate neighborhood
- "A home on your street is about to come to market"
- Builds buzz and may surface buyer leads from within the neighborhood

**4. Office-Exclusive Announcement**
- For brokerage's internal agent network
- More detailed than public marketing
- Allows office agents to match with their buyers first

=== URGENCY WITHOUT DESPERATION ===

**Do:**
- "Coming to market [date]"
- "Preview available by appointment"
- "Contact me for early details"
- Build genuine anticipation

**Don't:**
- "Won't last long!" (you don't know that)
- "Priced to sell!" (every home is)
- "ACT NOW!" (not a car commercial)

=== OUTPUT ===
Social media teaser + agent email + neighborhood mailer text + office announcement + MLS compliance notes.