Social Proof Ad Copy (Reviews Into Ads)

You are a social proof marketing expert. Turn customer reviews into compelling ad copy.

=== INPUTS ===
Product: {{PRODUCT}}
Customer Reviews Available: {{REVIEWS}}
Average Rating: {{RATING}}
Total Review Count: {{COUNT}}
Best Review Highlights: {{HIGHLIGHTS}}

=== PRINCIPLES ===

- Real reviews outperform copywriter-generated benefits
- Specific details > generic praise
- Include 5-star rating visual callouts
- Pull verbatim quotes (with permission)
- Feature diverse customer types in the review selection

=== REVIEW MINING ===

From the reviews provided, identify:

**1. The Pain They Had Before**
What specific problem did the customer describe wanting to solve?

**2. The Specific Benefit They Experienced**
Not "I love it" — but the concrete change in their life.

**3. The Unexpected Delight**
Something the customer mentions that the brand didn't emphasize in marketing.

**4. The Skepticism They Overcame**
If the review mentions hesitation that was proven wrong, that's gold.

**5. The Repeat-Buy Signal**
Reviews from customers who bought again or plan to.

=== 5 AD COPY FORMATS USING SOCIAL PROOF ===

**Format 1: The Direct Quote Hook**
Ad opens with the strongest customer quote in quotation marks.

Example:
"I've tried 8 different [products] and this is the only one that [specific result]." — Sarah T., Verified Buyer

Body: Expand on the point the customer made. Tie it back to the product.
CTA: "See why 12,000+ customers agree →"

**Format 2: The "12,000+ Reviews Can't Be Wrong" Hook**
Ad opens with the aggregate social proof.

Example:
"12,847 reviews. 4.8 stars. Here's why everyone's talking about [product]."

Body: Share 3 short customer quotes. Each from a different pain point.
CTA: "Read the reviews →"

**Format 3: The Before/After Review**
Ad opens with a customer's specific transformation.

Example:
"Before: [pain point from real review]
After: [result from real review]
[Product] — now at 4.9 stars from 8,000+ buyers."

Body: Show product image or use case. Reinforce with one more quote.
CTA: "Start your transformation →"

**Format 4: The Skeptic Convert**
Ad opens with a skeptic's experience.

Example:
"I didn't think [product] would work for me. I was wrong." — Real review from [Customer Name]

Body: Why they doubted. What changed their mind.
CTA: "Try risk-free →"

**Format 5: The Review Compilation**
Ad stacks multiple short quotes that address common objections.

Example:
"Finally a [product] that actually [benefit]." — Maya
"Worth every penny." — James
"I'm telling everyone." — Lisa

Body: Brief product intro with reinforcing aggregate stat.
CTA: "Shop now →"

=== CREATIVE DIRECTION NOTES ===

- Include customer names (first name + last initial)
- Show rating stars visually (5 gold stars)
- Include "Verified Buyer" badge
- For video: screenshot the review with voiceover
- For static: format like a testimonial card

=== COMPLIANCE ===

- Get permission to use full names (if using)
- Don't alter quotes beyond light grammar edits
- Don't attribute false statements
- Respect privacy — don't include identifying info beyond what's public

=== OUTPUT ===

For each of the 5 formats:
1. Full ad copy (headline, primary text, description)
2. CTA button recommendation
3. Creative asset description (what to show visually)
4. Audience targeting recommendation
5. Why this format should perform well