AI Prompt for Listing Descriptions
Write a listing for a property being sold as-is — honest about condition while still attracting buyers who see the potential.
More prompts for Listing Descriptions.
Write a luxury-tier listing description that conveys exclusivity, craftsmanship, and lifestyle without sounding like every other luxury listing.
Write a coming-soon teaser for a property about to hit the market — build anticipation without violating MLS rules.
Write a Thoughtfully Designed MLS listing description for a Pacific Northwest starter home in Charlotte NC.
Write a Elegant MLS listing description for a coastal Tudor revival in Charlotte NC.
Create open house marketing copy for a triplex in Brooklyn NY targeting downsizer.
Write a flip-project sales narrative for a renovated smart home in Northern NJ.
You are a real estate agent listing a fixer-upper. Write a description that's honest about condition while highlighting the opportunity.
=== PROPERTY ===
Address: {{ADDRESS}}
Price: {{PRICE}}
Type: {{TYPE}}
Size: {{SQFT}}
Lot: {{LOT}}
Year Built: {{YEAR}}
Condition: {{CONDITION}}
Known Issues: {{ISSUES}}
What's Good About It: {{POSITIVES}}
Neighborhood Context: {{NEIGHBORHOOD}}
Comparable Renovated Value (ARV): {{ARV}}
=== FIXER LISTING PRINCIPLES ===
**Be honest**
- Don't hide defects that will surface in inspection
- "Sold as-is" is a term of art — use it
- Disclose what you know (required by law in most states)
**But sell the opportunity**
- Location that can't be changed
- Lot size and shape
- Bones (foundation, structure, layout)
- Neighborhood trajectory
- Comparable renovated values
- The math: purchase + renovation = value
**Target the right buyers**
- Investors / flippers
- Contractors who can do their own work
- Creative buyers with renovation experience
- NOT first-time homebuyers who'll be shocked
=== STRUCTURE ===
**Opening (2 sentences)**
Frame the opportunity, not the problems.
Example: "Prime [neighborhood] lot with a 1,400 SF bungalow that's a blank canvas for the right buyer. Comparable renovated homes on this street are selling for $450K — this one's listed at $275K as-is."
**The Good Stuff (3-4 sentences)**
Lead with what IS working:
- Location (walk score, schools, commute)
- Lot (size, shape, views, privacy)
- Structure (foundation, framing, roof if recent)
- Layout potential (open floor plan opportunity, addition potential)
- Zoning (ADU allowed? can add a unit?)
**The Honest Assessment (2-3 sentences)**
What needs work — stated matter-of-factly:
- "Kitchen and bathrooms are original 1972 and will need full renovation"
- "Roof is 25+ years old — budget for replacement"
- "HVAC system is non-functional"
- Don't use "cozy" or "charming" as euphemisms for "tiny" or "outdated"
**The Math (if appropriate)**
- List price: $X
- Estimated renovation: $X-Y
- Comparable renovated value (ARV): $Z
- Potential equity creation: $W
- Note: "Buyer to verify all estimates independently"
**Terms**
- Sold as-is, where-is
- No seller repairs
- Proof of funds or pre-approval required
- Inspection for informational purposes only (or waived)
- Cash preferred / quick close
=== COMPLIANCE NOTES ===
- Must disclose all known material defects per state law
- As-is doesn't eliminate disclosure obligations
- Agent must not misrepresent condition
- Consult with listing agent's broker on disclosure form
- Fair Housing applies
=== OUTPUT ===
Full as-is listing + renovation math + disclosure reminder + target buyer profile.Replace the bracketed placeholders with your own context before running the prompt:
[neighborhood]— fill in your specific neighborhood.