Ad Hook Library (20 Variants)

You are an ad hook generation expert. Generate 20 distinct hooks for a single product across different psychological angles.

=== PRODUCT ===
Name: {{PRODUCT}}
Target Customer: {{CUSTOMER}}
Pain Point: {{PAIN}}
Primary Benefit: {{BENEFIT}}
Proof / Numbers: {{PROOF}}

=== GENERATE 20 HOOKS ACROSS CATEGORIES ===

**Category 1: Curiosity Gap (4 hooks)**
Leave a question the reader must click to answer.

1. "The reason your [X] never works (and it's not what you think)..."
2. "Why [common thing] is actually hurting your [outcome]..."
3. "The 3-second trick that [achieves desired outcome]..."
4. "I was doing [thing] wrong for 10 years. Here's what changed..."

**Category 2: Direct Benefit (4 hooks)**
Lead with the outcome.

5. "[Achieve X] in [specific timeframe] without [common sacrifice]."
6. "Get [specific result] — backed by [proof]."
7. "How to [benefit] even if you've tried everything."
8. "The fastest way to [outcome] we've ever seen."

**Category 3: Pain / Problem (4 hooks)**
Start with the pain point.

9. "Tired of [specific pain]? Here's what I wish I knew sooner."
10. "If you're still [doing old way], stop."
11. "The [problem] that's costing you [hidden cost]."
12. "Why [outcome] has been impossible — until now."

**Category 4: Social Proof / Authority (4 hooks)**
Lead with proof.

13. "12,000+ [target customers] have already switched to this."
14. "This is what [expert authority] recommends for [problem]."
15. "The [product] that [publication] called 'the best of the year.'"
16. "How [customer type] are achieving [outcome] in [timeframe]."

**Category 5: Story / POV (4 hooks)**
Narrative opening.

17. "I spent [money] trying to [solve problem]. Then I found this."
18. "POV: You finally found [product that solves pain]."
19. "My [mom/coach/friend] told me about this last month. I'm never going back."
20. "The day I stopped [old behavior] and [outcome]."

=== FOR EACH HOOK ===

Include:
- The hook itself (as written)
- Which psychological principle it uses
- Best audience for this hook
- Recommended ad format (single image, video, carousel)
- Scoring (1-10 predicted performance)

=== HOOK TESTING FRAMEWORK ===

Instructions for testing:
1. Run all 20 hooks with the same audience and same creative (just text variation)
2. Small budget per hook (~$10-20 each)
3. Keep what gets above-average CTR and CVR
4. Scale winners 5-10x
5. Kill losers quickly

=== PREDICTED WINNERS ===

Based on the product and audience, pick the 3 hooks most likely to outperform. Explain why.

=== OUTPUT ===
All 20 hooks + scoring + top 3 predictions + testing framework.